Outreach marketing might be a new term for you, but you may have heard of ‘Influencer marketing’. These are different names for the same thing. Lately, this marketing strategy has grown to become one of the most popular ways of promoting your products.
Outreach marketing involves looking for people and organisations who have a strong connection with your potential customers. Once you have found potential influencers, you should now reach out to them with the goal of getting them to promote your product or service. The idea behind this is to reach out to their audiences by getting them to act as a bridge between you and the targeted customers by sharing or linking to your content.
Having an influencer mentioning your product or service not only drives traffic to your website, but also promotes brand awareness. Facts show that most people trust recommendations over advertising.
Outreach marketing also creates natural links, which helps you get more organic search traffic. This is great from SEO perspectives. Even if you are doing outreach marketing, you should definitely have an SEO agency helping you optimise your website to maximise the organic traffic.
Before reaching out to potential influencers, you should create an outreach marketing strategy. There are a few things you have to think about when you are going to do outreach marketing.
Firstly, you have to define clear goals. After you have defined your goals, it is time to find influencers who may be interested in promoting your brand. The last step is to build a relationship with the influencer.
There are a wide range of outreach tools that you can use to connect with influencers. Some of the most common ones are Ninja Outreach, Buzzstream, Buzzsumo, Mailshake, and Pitchbox.
Get in touch with a Digital Marketing Agency Singapore to find out more about SEO and outreach marketing. Find out why your business needs SEO and what we can do for you. We also offer Facebook Marketing Singapore and AdWords Marketing Singapore.